With there being virtually no limits to children’s imagination, creatives at DDB Paris invented a collection of colorful and quite impossible fantasy creatures. Kids can learn more about each creature in films that are viewable in both English and French. Also, some strange jokes are hidden inside for the adults who watch the films.
Adrian Rossi & Alex Grieve: “We’ve all seen kids try and swipe a TV or a book like it was an iPad or a Kindle. It’s funny. But maybe the joke is on us. Children don’t see technology, it is simply the world they have lived and breathed ever since they were born. Which is why this is not a great tech idea for kids, it is just a great idea for kids (and the odd adult).”